Sunday, June 12, 2011

Using Piracy to Turn Your Book into a $$$ Machine

There's some new thought turning up on the interwebs about the intersection of pirating and the book business, and while the mainstream line is that piracy is always bad, recent events may be adding a caveat on to that.

Sure, if you sell and e-book and someone pirates it, it's bad, because who wants to pay money for another e-copy? But if you are getting the digital copy of a book that can only be truly experienced in a more tactile form.... then pirating becomes marketing.

At least this was the case with the breakout best-selling kids title "Go the F--- to Sleep."

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